What is fulfillment?

The right ecommerce fulfillment service can give your business a competitive edge. You have a lot to consider when deciding between in-house fulfillment, using a service like Fulfillment by Amazon, or another strategy. A fulfillment service can help you manage customer orders, send shipments on time, and obtain dated information on products available for restocking or promotions.

How fast customers receive your product can make or break a sale. A study on U.S. shoppers found:
  • Free delivery is the most important factor for 83% of shoppers when ordering online
  • More than half (54%) have abandoned online shopping baskets because of delivery costs More than half (54%) have abandoned online shopping baskets because of delivery costs
Fine-tune your fulfillment process or work with a fulfillment service to grow your brand and keep customers happy.

What is fulfillment?

Fulfillment is the process of receiving and storing inventory and then picking, packing, and shipping orders to ecommerce customers. Ecommerce retail customers expect reliable delivery and fast shipping, so it's important to get fulfillment right.

Fulfillment is an essential ecommerce business process involving inventory storage (warehousing), packing and shipping orders, and processing any returns or exchanges. Ecommerce fulfillment starts when a customer checks out from your website and concludes when they receive their order. If a customer seeks an exchange or reimbursement, the returns process is also part of order fulfillment.

Effective, reliable ecommerce fulfillment earns trust with customers and keeps them happy. What if product delivery doesn’t meet customers’ expectations, or items are damaged during transit? Fulfillment problems like these can hurt your business.

There are several options for fulfilling an order, including in-house fulfillment, Fulfillment by Amazon (FBA), and other services.

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