Fulfillment is the process of receiving and storing inventory and then picking, packing, and shipping orders to ecommerce customers. Ecommerce retail customers expect reliable delivery and fast shipping, so it's important to get fulfillment right.
Fulfillment is an essential ecommerce business process involving inventory storage (warehousing), packing and shipping orders, and processing any returns or exchanges. Ecommerce fulfillment starts when a customer checks out from your website and concludes when they receive their order. If a customer seeks an exchange or reimbursement, the returns process is also part of order fulfillment.
Effective, reliable ecommerce fulfillment earns trust with customers and keeps them happy. What if product delivery doesn’t meet customers’ expectations, or items are damaged during transit? Fulfillment problems like these can hurt your business.
There are several options for fulfilling an order, including in-house fulfillment, Fulfillment by Amazon (FBA)
, and other services.