As of February 2013, the association began the national product labeling project, in which food products, dietary supplements, and vegan care are labeled "vegan", in the major marketing chains and in various companies in the Israeli market. The goal of the project is also to make veganism accessible to the general public and to make the shopping experience of vegan products simpler and more pleasant.
Today, over 600 different companies
in the market mark more than 6,500 products in the national vegan brand. These companies include the Strauss Group, Unilever, Sabra Salads, Tevol, Nestle Ice Cream, Altman, Shufersal Green, SupHerb, Marshall, and many more.